Customers in the Spotlight

The Clicks

"In the retail sector, you simply cannot enter the game if you do not have access to sales and customer information. We used Business Objects daily to track sales and expenses, assess category performance, evaluate marketing promotions and customer loyalty across our 1,000 stores. It enables us to make swift decisions about introducing new products in ways that are key to successful, innovative retailing."

Alan Marais
Data Warehouse Manager
New Clicks Group

Challenge

Increasing retail competition in South Africa
Unlocking comprehensive business information from a data warehouse

Solution

BusinessObjects
Web Intelligence
Broadcast Agent Scheduler for real-time information and business driven alerts
Over 300 users from senior management to finance, marketing and category managers, and key suppliers

Benefits

Enhanced category management and product innovation
Improved relations with key suppliers
Growing understanding of loyal customer profiles and better targeted marketing campaigns
Increased operational efficiency in the stores

Partner

BTG: Bytes Technology Group

Resources

Case Study
The Clicks Better Targets Customers, Improves Relations with Key Suppliers and Increases Operational Efficiency with Business Objects